Marketing

Google AdWords Management Maitland – Do people actually take notice of your ads?

Google AdWords Management is a vital part in any SEO and Advertising campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you seek.

Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain chance that it will create some new business for them. If you are a business in Maitland (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will help you to visualise and keep track of a successful ad campaign.

Pay attention blog imageTrue Meaning of AdWords – learning all functions.

There are really 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and then there is AdWords express. If you are a local Maitland company then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your web site and makes a recommendation) if this is the case, I really want you to try to find the regular AdWords and start using that because it is far more reliable and has amazing features like more precise targeting so you can reach your Maitland consumers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.

Budget

$5 will certainly never see any real results– and not just due to the fact that results cost more than that, but because you need to have a larger campaign so as to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to discover what will work for you.

Monitoring your ad.

This is the step that far too many people neglect because they don’t know that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you inaccurate assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.

So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Maitland, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to search for in a successful Google AdWords campaign, or want to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsMaitland.com.au.

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Digital Advertising Maitland – Your Fundamental starting place for your SEO and Marketing Strategy.

Digital Advertising in Maitland is so pivotal notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to start then this is a fantastic place to start off.

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Over the previous ten years I have invested a ridiculous amount of resources and time figuring out the ideal way to have my websites producing income. If I had not had these bad experiences I don’t think I would ever been pushed into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a small business owner in Maitland, or if you are just beginning with Digital Advertising.

1.) The biggest thing that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I would like to try and make you aware that you can’t succeed without passion.

– When you have your first advertising and marketing campaign. Don’t invest $2 and make a fuss that it didn’t do the job. You must make a decision.

– You also can’t just manage your campaign for a day. It takes at least a week in order to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everybody else, your Digital Advertising are going to be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to making a calendar to keep track of your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would encourage that you check out include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you wish to produce graphics, www.canva.com is fantastic, simple and simple to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When generating infographics, take a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It gives you email reminders and lets you keep track of people so that you can enhance your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared to your competition in Maitland or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it could be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people looking at your content as a Maitland company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Maitland I have seen a number of the best, and most unfortunate tries at Digital Advertising therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au.

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Digital Advertising in Maitland – do you know the Six Pillars of Facebook Success?

Digital Advertising is all about comprehending the rules, and the ways that you can really be successful and get to the sought after top place in Google. And it is no different regarding Facebook– there are some vital areas that you must concentrate on to make sure you are succeeding. Facebook for your company means absolutely nothing if you cannot use it to develop your business and your brand. You will need to convert ‘likes’ into email subscribers and those subscribers into paying customers. It all mixes to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising effort in Maitland.

facebook success

You will want to start contemplating Facebook in the proper way, how do you do this? Well you should be sure you understand a bit about what you are doing because Facebook for your commercial business is fundamentally different to the one you have for your own personal use. By having a greater awareness and appreciation for how dynamic a website and program Facebook can be, you are going to have the chance to use it to its fullest potential to enhance your Business and brand.

So I always consider a good foundation as being built on these 6 ‘Pillars of success’.

  • Be Human
  • Grow your Brand
  • Relevant Conversations
  • Premium Content
  • Calls to Action
  • Monitor progress

This indicates that you have to focus on making sure that you show customers that you are actually a person, not some evil megacorp. That you can use conversation to grow your brand, that quality content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you ought to keep checking what happens and pay attention to what is actually working for you.

If you are a small business, if you really don’t have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to start, and these are the areas to focus on.

If you are just starting off with Facebook, then I also would encourage you to start thinking about the following questions.

  • Why do you want to have a Facebook page for your business?
  • What do you want from your efforts on Facebook?
  • What types of marketing have you taken before?

Keep these questions in mind throughout your journey through Facebook marketing to ensure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual method to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the latest SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au

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SEO Advertising Maitland — What will 2016 hold for local small business?

SEO Advertising in Maitland is a challenging task, and as we come into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the corner, but if you determine the vital parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you some of the major trends that have been emerging in 2015 throughout the Maitland SEO sector and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially beneficial if you are a local Maitland business.

Think Local

This is the biggest developing trend and it is going to keep increasing in significance. This means that if you are an Maitland business and you are looking for local customers, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing pattern that local Maitland searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns.

There are a few technology areas which are quickly growing in other countries and are starting to emerge in Australia and it won’t be long before they gain interest in Maitland.

Mobile wallets

Olimpicshop

Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Maitland business. 1– you need to be focusing on growing trends, and ensure you have the ability to actually let people pay– as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

My closing pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Maitland level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Maitland businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au

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SEO Internet Marketing Maitland in 2016 – A Sweet Opportunity

Lolipoop

SEO Internet Marketing Maitland can offer a world of opportunities In the world of SEO, especially when it comes to creating substance for your Maitland business. But don’t choose all opportunities – choose the correct ones that work for your business. To take the timeless ‘kid in a candy store’ cliché, you may be thrilled to see all of these fantastic ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up ill and appearing a fool, but you won’t have really done any one task correctly.

So let’s talk about the Maitland ‘Content Candy store‘.

Well, content (as most of us may know) is a comprehensive and expansive term given to the parts of your website that your customers and target market can view and interact with. This can be visual, literary, or even stretch beyond the website into everyday events or activities.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can aid you in connecting with your audience in Maitland while still creating a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For instance, if you haven’t thought of enlivening your content with animation, perhaps approach someone and get an idea of what they could do for you. Research the options and don’t be afraid to keep trying different ideas until you find the approach that is not only right for that individual situation, but right for your Maitland business.

Because as you are most likely aware, content creation doesn’t have to stop at your website. The development of off-site content is an intriguing and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of success. If you are writing great content then you should try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the leading content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces externally bringing in more interaction with your website. This off-site content is among the best ways to build the visibility for your brand and develop a name for you that is identified with premium content.

But be cautioned, often people go too far with this, as was observed in pattern of guest blogging a few years ago. Don’t select all options, choose the perfect ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start thinking about what will be really beneficial to you and your company then act from there, if content is going to be stretched thin or not truly help, then don’t throw away your time and money on it, easy. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au.