So, you’ve got a perfect business idea and you’ve made the decision you’re going to create and publish your own website. Well, as you most probably know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is simple to use and manage
WordPress is considerably easy to use so you don’t have to be an expert HTML coder to build a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is highly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you like. WordPress is also open source which indicates that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Currently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people happy to help.
WordPress is mobile friendly
As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is of utmost importance so of course WordPress has high security standards. Approximately one-quarter of websites are constructed on WordPress so hackers are frequently trying to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download legitimate plugins from trusted providers.
As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Even though there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au