Marketing (Page 2)

sEO

SEO Marketing Maitland – Your Fundamental starting place for your SEO and Marketing Strategy.

SEO Marketing in Maitland is so pivotal notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to start then this is a fantastic place to start off.

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Over the previous ten years I have invested a ridiculous amount of resources and time figuring out the ideal way to have my websites producing income. If I had not had these bad experiences I don’t think I would ever been pushed into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a small business owner in Maitland, or if you are just beginning with SEO Marketing.

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1.) The biggest thing that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I would like to try and make you aware that you can’t succeed without passion.

– When you have your first advertising and marketing campaign. Don’t invest $2 and make a fuss that it didn’t do the job. You must make a decision.

– You also can’t just manage your campaign for a day. It takes at least a week in order to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everybody else, your SEO Marketing are going to be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to making a calendar to keep track of your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t merely use this for your SEO Marketing or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would encourage that you check out include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you wish to produce graphics, www.canva.com is fantastic, simple and simple to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When generating infographics, take a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It gives you email reminders and lets you keep track of people so that you can enhance your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your SEO Marketing, it can possibly be rather testing to see how your business is going compared to your competition in Maitland or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it could be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people looking at your content as a Maitland company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Maitland I have seen a number of the best, and most unfortunate tries at SEO Marketing therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsmaitland.com.au.

Bob Confused About Online Options

Maitland SEO Experts – Google is constantly changing are you?

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If you live in the Maitland area and are trying to get your head around what you need to do to get more traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Bing or Yahoo. In fact they are moving the goal posts almost daily.  At Internet Marketing Experts Maitland we understand this and are constantly making the small adjustments in order for our clients to succeed online.  Our work is made easier by the fact that we know what our clients’ endgame is.

In the past, SEO, or Search Engine Optimisation, referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to make sure your SEO company is keeping up with these changes or otherwise you will find that your website will slip further down the page.  The role of a good SEO company in Maitland,or anywhere in Australia for that matter,has become increasingly complex asthe way that people search has become more complex and more localised.

If you looked at an SEO plan in the past it would have been a fairly straight-forward process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wanted to promote.

In 2015 however, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have logical and clear-cut tactics working for you.  To compete successfully you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

If you feel like your SEO agency is slipping behind or is out of date then consider changing since it will cost you in the long term.  If you would like a no obligation free consultation then give Internet Marketing Experts Maitland a call today on 1300 595 013 or visit our website here www.internetmarketingexpertsmaitland.com.au.

Know Your Customer Blog Image 1

Know your customers and you know your Maitland business

Customer Profiles are a way to envision and understand your ideal Maitland customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing Experts Maitland we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using internet marketing and SEO practices.

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As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • Language:
    • What language or ways do they communicate these issues

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Maitland.