Seo (Page 11)

Blog image - battle of the brands

The Battle of the Brands

Your Website SEO Strategy in Maitland is still considerably about keywords, but there really is one matter that some agencies face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will let you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year stressing about one specific keyword that, despite what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Maitland, it would be fantastic if for anyone that searches for ‘Yamaha’ in Maitland your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really rewarding. Don’t forget – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au

Your Fundamental starting resource 1

Digital Advertising Maitland – Your Fundamental starting place for your SEO and Marketing Strategy.

Digital Advertising in Maitland is so pivotal notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to start then this is a fantastic place to start off.

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Over the previous ten years I have invested a ridiculous amount of resources and time figuring out the ideal way to have my websites producing income. If I had not had these bad experiences I don’t think I would ever been pushed into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a small business owner in Maitland, or if you are just beginning with Digital Advertising.

1.) The biggest thing that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing fad, but rather I would like to try and make you aware that you can’t succeed without passion.

– When you have your first advertising and marketing campaign. Don’t invest $2 and make a fuss that it didn’t do the job. You must make a decision.

– You also can’t just manage your campaign for a day. It takes at least a week in order to get a proper appreciation for an ad’s success.

2.) When you are writing content, don’t just copy everybody else, your Digital Advertising are going to be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to making a calendar to keep track of your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would encourage that you check out include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you wish to produce graphics, www.canva.com is fantastic, simple and simple to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When generating infographics, take a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It gives you email reminders and lets you keep track of people so that you can enhance your effectiveness and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared to your competition in Maitland or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it could be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people looking at your content as a Maitland company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Maitland I have seen a number of the best, and most unfortunate tries at Digital Advertising therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au.

online security

Is your online security at risk?

SEO in Maitland is something where many business find themselves worrying about keywords and social networks, but take shortcuts that leave themselves at risk. Therefore I wish to share with you a handful of tips and tricks I have actually picked up to assist you as a company in Maitland in order to make sure you are not weakening your security. The majority of these tips are centred on WordPress due to the fact that it is the most commonly used program, and there are many really helpful ways to help make it much safer.

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There is an astonishingly large number of people that go to us because their WordPress site has been hacked. It can fluctuate from some terrible things such as having data and information stolen, to even getting some malicious sites put up advertisements that you don’t want.

So my first piece of advice is about passwords. Way too many people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to remember, such as a date, but spell it out. For instance, if your Maitland business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still very easy to remember, but far more difficult to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make certain you look at security plug-ins. These are really necessary and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for years, and I have had clients that really like the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to avoid free themes and get something with better security. Most business that have safety and security issues have just chosen a pretty, free theme that is manageable but has far too many areas that can be manipulated. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to basically invest $20 and get a proper one which is known for security. I would suggest investigating www.envato.com they have some brilliant themes, and even have some premium themes totally free as part of their monthly specials.

That’s all I have to say, just 3 quick, simple pieces of advice that you can execute this very day so as to save yourself pain and suffering down the track. Update your password, get a security plug-in, and purchase a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one turns to you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au.

Olimpicshop

SEO Advertising Maitland — What will 2016 hold for local small business?

SEO Advertising in Maitland is a challenging task, and as we come into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the corner, but if you determine the vital parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you some of the major trends that have been emerging in 2015 throughout the Maitland SEO sector and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially beneficial if you are a local Maitland business.

Think Local

This is the biggest developing trend and it is going to keep increasing in significance. This means that if you are an Maitland business and you are looking for local customers, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing pattern that local Maitland searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so watch out for them to help with your local search efforts.

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Local-boosting tech patterns.

There are a few technology areas which are quickly growing in other countries and are starting to emerge in Australia and it won’t be long before they gain interest in Maitland.

Mobile wallets

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Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Maitland business. 1– you need to be focusing on growing trends, and ensure you have the ability to actually let people pay– as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

My closing pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Maitland level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Maitland businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au