Seo (Page 2)

Top SEO Trends In 2018

Digital Marketing Maitland, Internet Marketing Experts Maitland, Digital Advertising Maitland, Internet Marketing Experts

Online exposure is a pivotal aspect to any businesses strategy, however the digital environment is in a continuous state of change so it’s necessary to stay up to date with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates each year, with many of them merely adjusting their secretive search ranking algorithm. With Google being such a formidable force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is shifting rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. As a matter of fact, using old SEO strategies can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now opting to utilise voice searches rather than standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same velocity, pretty much half of all online searches will be carried out via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a focal element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a reliable strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an integral role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In fact, Google has built an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst traditional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is addressing in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to conform with the latest SEO trends, get in touch with Internet Marketing Experts Maitland on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsmaitland.com.au

 

Why You Should Have A WordPress Site

Digital Marketing Maitland, Internet Marketing Experts Maitland, Digital Advertising Maitland, Internet Marketing Experts

 

So, you’ve got a perfect business idea and you’ve made the decision you’re going to create and publish your own website. Well, as you most probably know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is considerably easy to use so you don’t have to be an expert HTML coder to build a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you like. WordPress is also open source which indicates that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Currently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is of utmost importance so of course WordPress has high security standards. Approximately one-quarter of websites are constructed on WordPress so hackers are frequently trying to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Even though there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: https://internetmarketingexpertsmaitland.com.au

 

Top Tips For The Greatest Email Sequences

Digital Marketing Maitland, Internet Marketing Experts Maitland, Digital Advertising Maitland, Internet Marketing Experts

Having worked as a sales representative for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they greatly reduce the workload for a sales rep, however in today’s world, everyone can empathise with finding various email sequences lurking in their inbox everyday that just irritate us because we need to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and initiative in crafting compelling email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done skillfully, can lead to superb results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are a number of stats which accentuates their importance:

 

One-third of email recipients will open an email based completely on the subject line

Approximately 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The secret to impressive subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. So, begin your email with some information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s necessary that you get to the point swiftly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Ditch the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an amazing first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.

 

The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you have to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing specialists that can assist you. Speak with the team at Internet Marketing Experts Maitland today on 1300 595 013 or visit their website: https://internetmarketingexpertsmaitland.com.au.

How To Recover From A Social Media Fail

Digital Marketing Maitland, Internet Marketing Experts Maitland, Digital Advertising Maitland, Internet Marketing Experts

 

There’s no doubt that social media is a substantial aspect of online marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone creates remarkable opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for businesses, but there’s also an excellent opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The problem here is that anything you upload on the internet, stays on the internet, so it’s necessary that adequate time is spent in providing accurate and suitable responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t managed properly, they can significantly tarnish a brand’s image and can even put a business into crisis mode in just a few minutes. So here’s a quick guide of how your company can bounce back from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails happen, making a joke of the issue by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a simple blunder into greater exposure and a wider target audience, all from a basic mistake!

 

Take action immediately

 

No matter what the type of social media blunder, the quicker you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you admit your error, sincerely apologise then clearly specify the next steps you will be taking to resolve the situation. Just ignoring the oversight can have harmful consequences and the longer it takes you to react, the more momentum your social media blunder will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your social media blunder and the steps you’re taking to deal with the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you blatantly lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can essentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put measures in place to decrease the possibility of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some scenarios, you may identify ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s efforts. There’ll always be someone else’s social media blunder to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the numerous opportunities it presents. Having the capacity to communicate with your customers on a personal level is exceptional, and you have to be prepared for social media blunders because they will happen at some point or another. This article features some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, get in touch with digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: https://internetmarketingexpertsmaitland.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Digital Marketing Maitland, Internet Marketing Experts Maitland, Digital Advertising Maitland, Internet Marketing Experts

SEO is viewed by many to be a mystical creature with tremendous powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be quite demanding and time-consuming. But, it is a crucial element of any internet marketing plan and will ultimately make or break a business in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and sales.

 

It’s tough to keep up to date with SEO best practices and standards as they change quite often, so it’s encouraged that you seek specialist advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also vital so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is consistently being added and search engines love finding new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the distinct webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are essential in optimising your web pages for SEO.

 

Meta descriptions are basically succinct outlines of the content of the web page. Though meta descriptions don’t exclusively influence ranking algorithms, they are still relevant as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve created your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t have to worry about it!

 

Moreover, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and subsequently your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then contact the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: https://internetmarketingexpertsmaitland.com.au