SEO Tactics To Forget in 2018
In today’s demanding market of digitalisation and globalisation, it’s paramount for businesses to utilise online strategies and tactics that escalate their exposure to customers that are actively looking for their services or products. Search Engines are undoubtedly the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a wonderful investment that will expand your exposure and conversion rates, or if used improperly, can hurt your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.
As opposed to investigating the top SEO tactics that website owners should be investing in, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a normal mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly establish how many times a keyword has been utilised and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the onset of SEO, and its performance as an SEO technique has developed swiftly since then. Although link building is still among the top three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links strongly as a ranking signal given that links are a public promotion which corresponds with useful information on a website.
Aggressive link building takes place where links are acquired in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will assist their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a meaningful role in SEO, so it’s important not only to pinpoint any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a productive SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to prosper in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Maitland on 1300 595 013, or visit our website for further information: https://internetmarketingexpertsmaitland.com.au